Trends of website design 2019 are focused on the most detailed components of the website to create effective interface, content, Mobiliti, user attraction and conversion factors.
The website design trends of 2019 are focused on the most detailed components of the website to create effective interface, content, Mobiliti, user attraction and conversion elements.
The most obvious of this trend is the investment in website interface design.
A website today takes on many responsibilities. It is both beautiful (because it is the face, 24/7 image of the business / organization), and is the most active marketing and sales support tool. As a consultancy and direct construction of many large websites in Vietnam over the past 5 years, we realize that not only large corporations have annual budgets for upgrading or refreshing the website interface, but also for businesses. Small and medium enterprises have also spent a lot more on websites. For small businesses, it is clear that the competition on the advertising front is not for them, but on the "home page" is their website), they can completely gain the advantage of retaining potential customers and turning they become real customers.
The website interface needs to keep up with the trend of trendy design and to ensure the clarity and accessibility of information on all browsers and devices. How to put on the interface of the website, the Call to action elements must be the most easily found and the most interactive, because it is the fastest way to increase the conversion rate of the website, especially commercial websites. e-commerce.
Many businesses / organizations conduct A / B testing to test many different CTA options, then make statistics, analyze which is actually more effective to make adjustments. display. Or businesses where businesses are associated with websites such as e-commerce, they have a department of behavioral experience and user experience (User Experience - UX) to do this. Website interface today as a living entity, changing every day, not merely a static design maintained for years as before.
Direction to invest in content for the website.
Good content both helps optimize the website with search engines (SEO), which means increasing the number of website visitors, while helping you retain and guide them according to your wishes. It is the organization and build of good content that will also play an important role in determining whether the website will have a good interface, as well as creative written CTAs that will encourage users to interact with it. The content of the website.
The investment in content is also reflected in the diverse selection of websites: today's websites are not only pure text content, images, but a lot of content is visualized or multimedia, such as infographic or motion video. Obviously when customers see a website that is carefully and carefully invested, the trust and choice of your business as a partner or the decision to buy your product / service will increase greatly.
However, investing in content optimization in Vietnam is not easy due to the lack of qualified human resources. Units with the media department, most of them are used to writing press releases or PR articles but do not have the skills to write content for the web; Small units then leave this important part to the apprentices or outsourcers who only have skills in writing articles for SEO. This trend will lead to the formation of professional services for website content development.
Invest in building specialized websites for each purpose for optimal convenience.
Previously the corporate website (coporate site) was used for many different purposes, and after a while, it became a mixed hotpot that no one wanted to touch. Now, for each purpose, businesses will build more microsites and landing pages. This subdivision is in service of CRO, helping the target audience of each purpose will be "Investing in content optimization in Vietnam is not easy because of the lack of qualified human resources."
Obviously, when customers see a website that is carefully and carefully invested, the trust and choice of your business as a partner or the decision to buy your product / service will greatly increase. .
The trend of building mobile-friendly websites to increase CR. This is probably the biggest reason why Vietnamese businesses are rushing to invest in website rebuilding when they receive statistics on the percentage of mobile / tablet users who access the website, which is far behind the number. people access from the desktop and continue to increase rapidly