In the digital age, traditional television, if not changed, is at risk of going to a dead end, even related to the problem of existence or non-existence.
"Previously when it came to television, we immediately pictured the broadcast columns, the bulky televisions, the whole crew with equipment up to a ton to get a news, a work. But now only a very small group, even a reporter or a normal person with smart devices even a smartphone can do it, make a work, can see it. TV anywhere, anytime"
Deputy Prime Minister Vu Duc Dam spoke at the 38th opening ceremony of the United Nations General Assembly last night.
Deputy Prime Minister Vu Duc Dam.
The Deputy Prime Minister's remarks reflect most succinctly and clearly about the change of current traditional television.
It is no exaggeration to say that the television industry has never faced many challenges to change as today as the development of social networks, internet and digital technologies has been changing almost completely. Receive information from the audience.
Today's audiences no longer passively access information, instead actively seeking the information they want on the internet, on social networks.
"Traditional television is fading away, which was warned 5 or 6 years ago. This trend is becoming more and more evident with the explosion of Internet, social networks ... If we Without moving, we will lag, we will lose the audience, "said Mr. Nguyen Thanh Luong - Deputy General Director of Vietnam Television Station at the Conference" Social Network and Television ".
Mr. Nguyen Thanh Luong - Deputy General Director of Vietnam Television Station.
How can TV shows reach a wider audience, increasing ratings in the context of the audience gradually moving away from traditional screens to use other smart devices? Many people do television sets in the current context.
According to Mr. Nguyen Thanh Luong, change is inevitable because if not changed, traditional television can go to a dead end, even related to the problem of existence or non-existence.
Mr. Nguyen Thanh Luong said that to gradually adapt to the current situation, every year Vietnam Television has its own budget for digital content production, which is increasing year by year. Along with that is investing in infrastructure to develop digital content.
Mr. Nguyen Thanh Luong said that to gradually adapt to the current situation, every year Vietnam Television has its own budget for digital content production, which is increasing year by year.
How do professionals across the country better understand the current development trend of television? What to do and where are the new tools that make TV shows more accessible and accessible to a wider audience? Within the 38th UNC, the Vietnam Youth Television Committee organized the "Social Network and Television" Workshop to help somewhat broadcasters to shape what is to be changed. , must do in the near future.